Sheridan Ross attorney Pamela Hirschman recently provided insights to World Trademark Review magazine regarding the impact COVID-19 is having on tobacco and cannabis brands in the U.S. The article, which is featured here, analyses the recent surge in use of cannabis-based products, which Hirschman frequently counsels clients regarding. The recent pandemic has caused many smokers to re-evaluate their tobacco use, and some studies have posited that many smokers have shifted to cannabis products, reporting that millennials have increased their use by 41%. Hirschman was quoted about the challenges cannabis companies face as federal laws and regulations still prohibit the sale and trademark protections of these products. Not all hope is lost though, as Hirschman helpfully points out that companies selling cannabis-based products can focus on protecting goods that are not regulated while pending legislation protecting a broader group of products makes its way through Congress. Learn more here (subscription required).