Sheridan Ross co-president Miriam Trudell recently provided insights to Super Lawyers magazine regarding maintaining trademarks in the United States. The article, which is featured here, analyzes what trademark holders must do to maintain the rights to their mark over time because under U.S. law a trademark is only valid while if it is being used. Miriam speaks to the U.S. Patent and Trademark Office’s recent heightened standards for proving use in commerce, particularly for companies who use their marks on multiple products or services. Ultimately, the article outlines how a trademark attorney can be a useful guide for companies who want to create and maintain valuable brands.
Super Lawyers Magazine is a publication of Super Lawyers, which is a rating service of outstanding lawyers from more than 70 practice areas who have attained a high-degree of peer recognition and professional achievement. The selection process for Super Lawyers includes independent research, peer nominations, and peer evaluations. Miriam Trudell has been a ranked attorney on the Super Lawyers list since 2012.
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