Sarah J. Schneider

Shareholder

Contact info

(303) 863-2985
sschneider@sheridanross.com
Linkedin
vCard

Contact info

(303) 863-2985
sschneider@sheridanross.com
Linkedin
vCard

Sarah Schneider is a shareholder in the trademark and copyright practice group who works with clients concerning all aspects of trademark and copyright matters, including advertising, media, and technology law.

Sarah’s practice encompasses searching, clearing, filing and prosecuting domestic trademarks; maintaining, policing and defending trademark registrations and assisting clients in creating international trademark portfolios. Sarah works with clients to develop global filing strategies that include direct foreign and Madrid Protocol filings as well as working with foreign trademark professionals to record trademark transfers and to file and defend trademark oppositions and cancellations. Sarah also has experience in trademark and copyright litigation.

Sarah’s practice includes internet related trademark and copyright issues such as domain name disputes, Uniform Domain Name Dispute Resolution Proceedings, copyright and trademark infringement in website content and DMCA takedown notices as well as trademark issues related to internet advertising, fair use, search engine results, and user-generated content. A large portion of Sarah’s practice is devoted to working with and addressing clients’ brand concerns in the ever-changing Internet environment. She counsels clients on assessing cybersquatting options and helping remove infringing content and products from the Internet. She also assists clients in taking action against brand phishing and related scams, sources counterfeit products, files trademarks and copyrights with customs, and works with local legal counsel worldwide to find and help stop infringers and counterfeiters.

Sarah has prosecuted several trade dress applications and has experience with related litigation. She assists clients with trademark and copyright licensing agreements, and publishing, content, and domain name purchase agreements as well as other technology transfer transactions. She drafts website privacy policies and terms of use and works with clients in developing data retention, privacy, and cybersecurity policies. Sarah also holds a GIAC issued certification in the Law of Data & Security Investigations, (GLEG).

GIAC Certified in Law of Data Security & Investigations (2017)
University of Colorado School of Law (J.D., 2005)
University of Colorado (B.A., International Affairs; B.A., Political Science, 1998)

  • Copyright
  • Intellectual Property Litigation
  • Internet Related Counsel
  • Trademark Prosecution & Counseling

Colorado, 2005
United States District Court, District of Colorado, 2012
Northern District of Illinois, 2014

Affiliations:

Women’s Bar Association
Advisor: Blackstone Entrepreneurial Network (BEN)
International Technology Law Association (ITechLaw)
International Association of Privacy Professionals (IAPP)
Colorado Bar Association
Denver Bar Association, Patent, Trademark and Copyright Section
International Trademark Association (INTA)
Public & Media Relations Committee, 2016-17
Free Trade Areas Subcommittee of the Harmonization of Trademark Law and Practice Committee, 2012-2013

Presentations and Publications:

News:

  • Sarah Schneider named to INTA Public & Media Relations Committee, 2016-17 read more
  • Law Week Colorado — Craft Brewed Trademarks, June 2, 2014
  • The number of craft breweries on the rise is making it a great time to be a beer drinker. Craft beer growth, however, has sparked a variety of trademark legal battles making it a challenging time to be a craft brewer.
  • Colorado Women’s Chamber of Commerce — Branding, What You Need to Know to Protect Your Brand Legally
  • It feels like a personal affront to receive a cease and desist letter just when your business is starting to turn heads.  A cease and desist letter is a demand from a third party to stop using the name of your business because, well, it belongs to someone else.  Should you have done something differently?  Could this have been avoided?

CVS Pharmacy, Inc. v. CVS Online Store, FA 1773209 (Forum Mar. 26, 2018) (cvsonline.store)

CVS Heath Corporation. and Omnicare, Inc. v. Glenna Hulett / Marcy C Miller, FA 1750666 (Forum Oct. 25, 2017) (omnicarecareer.com, omnicarecareers.com, omnicarecareerinc.com, omnicarecareersinc.com)

DaVita Inc v. Cynthia Rochelo, FA 1742941 (Forum Aug. 31, 2017) (davitahealthcare.us)

DaVita Inc v. Cynthia Rochelo, FA 1738034 (Forum July 20, 2017) (davitahealth.us)

MinuteClinic, L.L.C v. Pham Dinh Nhut, FA 1723633 (Forum Apr. 30, 2017) (minuteclinics.com)

CVS Pharmacy, Inc. v. Shop Admin/ CVS Online Pharmacy, FA 1694890 (Forum Oct. 25, 2016) (cvsonlinepharmacy.com)

Staples, Inc. and Staples the Office Superstore, LLC v. Whois Manager/Whois Privacy Management Service, FA 1656363 (Forum Feb. 19, 2016) (staplescare.com)

Corporate Express US Inc. v. Domain Administration Limited c/o David Halstead, FA 1217889 (Forum Sept. 18, 2008) (corporateexpres.com)

Staples, Inc. and Staples the Office Superstore, LLC v. Cpn Now, FA 1257595 (Nat. Arb. Forum July 9, 2009) (staples-coupon.com and staples-coupons.com)

World Trademark Review, 2019